Mission Statement
Experienced UX designer, strategist, advocate, and leader with a focus on collaboration, problem-solving, and creative thinking. Specializing in providing innovative user-centered design culled from usability test-driven results and meticulous research and discovery. Values, effort, and purpose-driven leader that helps inspire the creativity of each team member, and pushes to turn weaknesses into strengths. A patient listener, teacher, and mentor. Visit my LinkedIn for work history, recommendations and more.Photo: Daria Nepriakhina
About Me
Experienced UX Designer, Strategist, Advocate, & Creative Leader
With over two decades of experience, I’ve built a career at the intersection of user-centered design, marketing, and emerging technology. Starting with web and media design in the late '90s, I quickly expanded into marketing, branding, and interactive experiences, leading design initiatives across a wide range of industries including healthcare, value-based reimbursement, insurance, and retail. I've helped launch start-ups, reinvent patient engagement strategies, and drive innovative platform designs for major organizations like Aetna, Lowe's and CVS Health, blending creative vision with practical, human-centered solutions.Throughout my journey, I've developed deep expertise in experience design (UX/UI), brand development, product design, and cross-functional leadership. My work has consistently focused on simplifying complex systems—whether building early CMS tools, digitizing healthcare coordination, or creating AI-driven benefits platforms—to create intuitive, impactful user experiences. I'm passionate about bringing creativity and strategy together to drive better outcomes for both users and businesses, and I'm always excited for the next opportunity to shape the future of digital experiences.